by Joe Massucci | Aug 10, 2017 | Marketing Tips
Every retailer needs a website. Every dentist, lawyer, accountant and minister needs one. Every cafe, restaurant, coffee shop and nightclub needs one. Every business listed in the Yellow Pages needs a presence on the Internet – it’s where your customers expect to find...
by Joe Massucci | Aug 9, 2017 | Marketing Tips
According to Google, mobile Internet use surpasses desktop use. So, if you think a mobile website is a waste of business dollars, think again. The whole world is “going mobile.” This sharp increase in mobile browser usage signals a significant shift in how users...
by Joe Massucci | Aug 8, 2017 | Marketing Tips
It takes only a byte or two of outdated information for visitors to conclude they’ve hit a dead end or landed on an orphaned site. Internet-savvy businesses refresh their websites’ content regularly and redesign their sites at least once a year. How many times have...
by Joe Massucci | Aug 7, 2017 | Marketing Tips
Nobody believes anything bad can happen to their website … until it does. Don’t take it personally. A significant number of website attacks are random scanning. If a Web “bot” scans your website and finds a vulnerable port or application, you quickly become a target...
by Joe Massucci | Aug 7, 2017 | Marketing Tips
Too many business owners think marketing is like a trip to the dentist – something you just gotta do every six months or so. But when marketing is continuous and targeted rather than occasional and shotgun, business gets easier. If prospects have a positive view of...
by Joe Massucci | Aug 6, 2017 | Marketing Tips
When done right, e-mail marketing is not only breathtakingly affordable but also extremely effective. Regardless of how you measure your success rate (by opened messages, click-throughs or conversion rates), e-mail marketing can yield responses that range from a...