by Joe Massucci | Aug 6, 2017 | Marketing Tips
There’s no shortage of advice about what to put on your website. But what about elements you should avoid? Poor planning, bad content, special effects and neglect can lead to lost business, security concerns, and other headaches. Here are 10 things to avoid: 1. Bad...
by Joe Massucci | Aug 5, 2017 | Marketing Tips
Why do so many businesses build websites, invest in online marketing campaigns and then devote little or no effort to analyzing the return on their investment? Find out where your traffic is coming from, and why. And evaluate the effectiveness of your marketing...
by Joe Massucci | Aug 1, 2017 | Marketing Tips
How do you make sure your customers can find you on the Internet to learn about you and your business? For free or “organic” searches, or pay-per-click campaigns, the secret is keywords – a term or phrase searchers use to find your website’s content. Search engine...
by Joe Massucci | Jul 31, 2017 | Marketing Tips
You’ve got a search engine-friendly website that’s skillfully optimized for your keywords. But then you do a keyword search and … nothing. Your site isn’t even on Google’s radar, or any of the other search engines. So how do you guarantee positions in keyword...
by Joe Massucci | Jul 28, 2017 | Marketing Tips
Think you need to be a professional to write articles for your website? Think again. You can draw from your experience to create a series of online articles to achieve publicity and subsequent sales. The payoff may be greater than you think. But before you write a...
by Joe Massucci | Jul 27, 2017 | Marketing Tips
Blogs, articles, and posts have become a mainstay for many businesses looking for an effective, low-cost way to market themselves. Blogging can help a business attract an audience, build credibility, and increase online visibility. What is a blog? Wikipedia defines a...