Every retailer needs a website. Every dentist, lawyer, accountant and minister needs one. Every cafe, restaurant, coffee shop and nightclub needs one. Every business listed in the Yellow Pages needs a presence on the Internet – it’s where your customers expect to find you.
It takes only a byte or two of outdated information for visitors to conclude they’ve hit a dead end or landed on an orphaned site. Internet-savvy businesses refresh their websites’ content regularly and redesign their sites at least once a year.
There’s no shortage of advice about what to put on your website. But what about elements you should avoid? Poor planning, bad content, special effects and neglect can lead to lost business, security concerns, and other headaches.
Nobody believes anything bad can happen to their website … until it does. Don’t take it personally. A significant number of website attacks are random scanning. If a Web “bot” scans your website and finds a vulnerable port or application, you quickly become a target to deface your site or, worse, steal sensitive personal information.
When done right, e-mail marketing is not only breathtakingly affordable but also extremely effective. Regardless of how you measure your success rate (by opened messages, click-throughs or conversion rates), e-mail marketing can yield responses that range from a satisfying 5% to a heady 50%.
Why do so many businesses build websites, invest in online marketing campaigns and then devote little or no effort to analyzing the return on their investment? Find out where your traffic is coming from, and why. And evaluate the effectiveness of your marketing efforts.
Web Design
Case Study: Intranets
Multimedia
Editorial Support
e-Commerce
e-Learning
Print Production
How do you make sure your customers can find you on the Internet to learn about you and your business? For free or “organic” searches, or pay-per-click campaigns, the secret is keywords – a term or phrase searchers use to find your website’s content. 
Think you need to be a professional to write articles for your website? Think again. You can draw from your experience to create a series of online articles to achieve publicity and subsequent sales. The payoff may be greater than you think.
You’ve got a search engine-friendly website that’s skillfully optimized for your keywords. But then you do a keyword search and … nothing. Your site isn’t even on Google’s radar, or any of the other search engines’. So how do you guarantee positions in keyword searches? You buy them.
“Link popularity” is important to search engines. It’s an endorsement of your site by other websites. Getting other websites to link to your site is like one of your neighbors recommending a good plumber or handyman. It carries more weight than if a person just stumbled across your website.
Too many business owners think marketing is like a trip to the dentist – something you just gotta do every six months or so. But when marketing is continuous and targeted rather than occasional and shotgun, business gets easier. 
As blogs have gone mainstream, they’ve become a mainstay for many businesses looking for an effective, low-cost way to market themselves. Blogging can help a business attract an audience, build credibility, and increase online visibility.